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Demystify the Datasphere.

Learn how data shapes what ads and offers you see.

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How Personalized Marketing Works

Data helps marketers create personalized offers that match your lifestyle and buying habits.

We created a free, easy-to-use tool for you.

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Access the many data points from Acxiom and our partners that companies use to deliver your personalized ads and offers.

Acxiom helps companies use data in responsible, ethical ways to create personalized experiences. You can choose to completely opt out of our marketing data. This will not reduce the number of ads and offers you see — it just means that some will be less relevant to you.